How open-ended role play sparks creativity

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Open-ended play is when children use toys in unlimited ways - guided by their imagination, not instructions. There's no right or wrong way to play, just creativity, curiosity and fun.

Costumes don't tell the whole story, they can leave space for the child to write it themselves. Instead of fixed character Disney princesses or Marvel superheroes, opened ended dress up play let's your child become anything they can imagine.

Wings, wands, crowns and capes are all perfect story starters, these simple pieces can spark big adventures. They encourage role play, problem solving, language development, and emotional exploration.

Dressing up can invite children outdoors, to make potions, rescue frogs, gather feathers and tell stories in the garden.

Choose thoughtfully designed items with quality materials that will last beyond a single party. They're not just costumes, they're part of your child's creative toolkit.

Let your child tell their own story, explore our full collection of open-ended dress up pieces - made to spark magic, stories and adventure.