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Two children running around outside in red superhero capes.

Our Story

A is for Alice began with a special dress for a special little girl. 
From there, we have grown to a company that designs and makes children's costumes and accessories, to delight and inspire imaginations all over the world!
Every single item is designed by Ruth, a theatrical costume designer and mum to Alice and Sam (chief testers and critics!)
Handmade in our studio in Birmingham UK, we use the best quality fabrics to create unique and personalised items that offer something a little different to the high street monotony.
We pride ourselves on excellent customer service, an eye for detail and a love of the weird, the wonderful, and the magical. So whether it's dragons, unicorns or superheroes, let your child be who they want to be, with A is for Alice costumes.
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